Jet black
The deepest, inky black family.
Match with confidence
Find the shade that belongs in your hair.
A beautiful blend starts with depth, tone and dimension. Use this guide to narrow the options before choosing your piece.
Screen colour varies. Use product photographs and shade names as a guide, then compare in indirect natural daylight.
A more natural-looking blend
Three checks before you choose.
- 01
Look at the lengths
Compare the colour from your mid-lengths to your ends, where the extension or piece will be most visible—not only at the root.
- 02
Use indirect daylight
Stand near a window without direct sun. Warm bulbs, bathroom lighting and screen brightness can change how a shade appears.
- 03
Read tone and depth
First choose how light or dark your hair is, then compare whether it leans cool, neutral, warm, highlighted or burgundy.
The colour families
Begin with your closest family.
Individual product availability varies. Open a product to see its exact colour options and imagery.
Natural black
A softer black with natural-looking brown depth.
Dark brown
Deep brunette tones with rich chocolate dimension.
Medium brown
Balanced brunette depth for many mid-brown shades.
Light brown
Lighter brunette tones that may lean neutral or warm.
Ash brown
Cooler brunette tones with less visible warmth.
Blonde & highlighted
Light shades and dimensional blends with brighter ribbons.
Burgundy
Deep red-violet tones for a richer statement finish.
Still deciding?
Bring us into the decision.
Tell us your natural shade, the colour through your ends and the product you’re considering. We’ll help you narrow the most relevant options.